Fidelity

  business powered by artificial intelligence that  it said Monday was developed in Fidelity Labs and provides human augmentation tools to help financial institutions create, review and approve compliant public communications to mitigate brand, reputational and regulatory risk. Saifr is a “creative [use] of technology which can help automate a very manually driven task,” according to Joel Bruckenstein, head of Technology Tools for Today and a certified financial planner. “It should be of most interest to large firms that have a heavy volume of public facing communications to deal with,” he told ThinkAdvisor by email. “This development once again highlights the value that Fidelity Labs brings to RIA and broker dealer clients of Fidelity,” he added. Agreeing, Tommy Marshall, executive director of Georgia Fintech Academy, told ThinkAdvisor: “This announcement and solution from the Fidelity Labs is exciting. The ability of marketing communications teams at wealth managers,...